Considering it has been around since 2019 (as a 2020) model, the Kia Telluride did remarkably well in 2024, selling 115,504 units in the U.S. Sure, Kia is a Korean brand, but the Telluride was conceived and designed for the U.S. market, and is built in Georgia, so it’s fitting that the second-generation model was styled in California, where Kia has its American design center. 

The Telluride has been a bestseller, and it’s betting big on the update. (Jim Motavalli photo)

On October 28, Kia brought journalists to the Irvine, California center for a closeup look at the evolution of the new model. “The first Telluride had the right combination of elements to turn it into a very in-demand SUV,” said Sean Yoon, president and CEO of Kia North America. Details of the powertrain, price and other rather important details won’t be divulged until the Los Angeles Auto Show November 20.

When automakers sell huge numbers of a boxy SUV, they don’t want to mess with the formula all that much. “How do you follow up on a vehicle that meant so much to so many people,” said Tom Kearns, senior chief designer and head of the center. “It was daunting.” The box is still there, but the new Telluride has some design elements you’ll notice.

The Telluride has a big presence. Note new design element on the top of the wheel wells! (Jim Motavalli photo)

Kearns said one of the key elements was to “do something that makes you nervous.” Maybe on the Telluride that’s the bold, black, high-gloss grille with raised squares where you’d expect the headlights to be (they’re actually almost hidden at the sides), or the notches on top of each wheelarch that are intended to look like an attachment point (they’re not). And then there’s the wavy, non-wrap-around taillights with body color between the two elements. Flush door handles offer some aerodynamic benefit, but a lot of companies are doing those now.

Tom Kearns says a design inspiration was to “do something that makes you nervous.” (Jim Motavalli photo)

Kia showed the Telluride in top-of-the-line X-Pro form, with an aggressive off-road theme. There are four prominent tow hooks. The new Telluride is bigger, two inches so in length, and three in the wheelbase, with the aim of delivering a roomier three-row interior. The rear two rows seemed comfortable enough, with adequate head and legroom, though that was an impression from a static sit.

“The challenge was we had a very popular product we wanted to improve,” said Kurt Kahl, a chief designer on the Telluride. “We had a formula, but felt there were improvements to be made. And the result was a modern design that, particularly on the X-Pro, keeps the rugged attributes that our customers have loved.” He said California won the competition to deliver the new Telluride design, but Kia design studios around the world contributed to it. A guide, he said, was Kia’s “Opposites United” design philosophy,

The Telluride as a clay model in the design center. (Jim Motavalli photo)

Kia is betting big on the new Telluride. James Bell, head of communications for Kia North America, said the original model’s sales “grew every year since the launch,” unusual as cars age. And, he added, Kia is increasing capacity at its Georgia plant to meet the demand that it’s sure will be there.

Inside the Telluride. (Jim Motavalli photo)

In the room with the new Telluride were some small-scale models and full-sized clays that showed the design evolving. And a reveal of color combinations that include Deep Navy with Tuscan Umber, Blackberry and Sand Beige, and Deep Khaki with Saddle Brown. Or you can just black everything out.

A Telluride test car, with a camouflage design showing past design sketches. (Jim Motavalli photo)

Also on display was a camouflaged test car that, on closer examination, bore a design created from older Kia design sketches. And there was also an electric PV5 that looked to have been inspired by the Tesla Cybertruck. This PV5 was a SEMA exhibit in camper form, but Kia is actually selling a PV5 in Europe as a passenger and cargo van. According to spokesman Jim Hope, Kia is contemplating possible PV5 sales in the U.S.